Peak Music and Dance Studios, Inc. Privacy Policy
Effective Date: July 23, 2026
Peak Music and Dance Studios, Inc. (“Peak Music and Dance,” “PMAD,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit www.peakmusicanddance.com, submit information through our website, communicate with us, or interact with our online advertising and related services.
1. Information We Collect
We may collect information that you provide directly to us, including:
- Name
- Email address
- Telephone number
- Mailing address
- Information submitted through inquiry, consultation, registration, or contact forms
- Information about a student or prospective student, such as name, age, program interests, and scheduling preferences
- Communications you send to us by email, text message, website form, or other communication methods
- Marketing and communication preferences
- Other information you choose to provide to us
We do not directly process payment-card information through our website. Enrollment, account management, and payment processing may be handled through third-party service providers. Information submitted directly to those providers is also subject to their privacy practices.
2. Information Collected Automatically
When you visit our website, we and service providers working on our behalf may automatically collect certain information about your device and use of the website, including:
- IP address
- Browser and device type
- Operating system
- Pages viewed and links clicked
- Referring website or source
- Approximate geographic information derived from an IP address
- Dates and times of website visits
- Interactions with our website and advertising
We may collect this information using cookies, pixels, tags, and similar technologies.
3. Cookies, Analytics, and Advertising Technologies
Peak Music and Dance uses or may use cookies and similar technologies to operate the website, understand how visitors use it, improve its performance, measure advertising effectiveness, and support our marketing efforts.
These technologies may include:
- Essential cookies necessary for website operation
- Analytics technologies that help us understand website traffic and usage
- Advertising and measurement technologies, including the Meta Pixel
- Google analytics and advertising technologies
- Similar technologies provided by marketing and technology service providers
Some advertising technologies may allow us and our service providers to understand whether someone visited our website after seeing an advertisement, measure the effectiveness of advertising campaigns, and provide advertising to audiences that may be interested in Peak Music and Dance.
Where our website provides cookie choices, visitors may use those controls to accept or reject non-essential cookies. Visitors may also be able to control cookies through their browser settings. Disabling certain cookies may affect some website functionality. You can manage your cookie preferences through the cookie controls available on our website.
4. How We Use Information
We may use information we collect to:
- Respond to inquiries and consultation requests
- Provide information about our music, dance, and performing arts programs
- Enroll and communicate with students and families
- Schedule lessons, classes, consultations, rehearsals, and other activities
- Provide administrative and customer service
- Send service-related emails and text messages
- Send newsletters, announcements, promotional communications, and information about programs and events when permitted
- Maintain customer and prospective-customer records
- Personalize and improve our website and communications
- Analyze website traffic and marketing performance
- Measure and improve advertising campaigns
- Protect the security and integrity of our website and business systems
- Prevent fraud or misuse
- Comply with legal obligations
- Carry out other purposes disclosed when information is collected or with your consent
5. Email and Text Communications
If you provide us with your email address or telephone number, we may use that information to communicate with you regarding inquiries, consultations, enrollment, scheduling, classes, account matters, performances, events, and other studio-related matters.
Where you have agreed to receive promotional email or text communications, we may also send information about programs, enrollment opportunities, events, promotions, and other Peak Music and Dance news.
You may unsubscribe from promotional emails by using the unsubscribe link contained in the message.
You may opt out of promotional text messages by replying STOP or following the opt-out instructions provided with the message. Message and data rates may apply.
Opting out of promotional communications does not prevent us from sending communications that are reasonably necessary to provide services you requested or administer your relationship with Peak Music and Dance.
Mobile phone numbers and consent to receive text messages are collected by Peak Music and Dance for our own use only. No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information may be shared with the service providers who operate our messaging platform so that they can deliver messages on our behalf, and with no one else.
Our Text Message Terms describe our text messaging program in full, including how to join it, how often we send, and how to stop.
6. How We Disclose Information
We do not sell customer lists.
We may disclose personal information when reasonably necessary to operate Peak Music and Dance, including to service providers that perform functions on our behalf, such as:
- Website hosting and technology providers
- Customer relationship management and communication platforms
- Enrollment and studio-management providers
- Payment processors
- Email and text-message service providers
- Scheduling providers
- Analytics providers
- Advertising and marketing technology providers
- Professional advisers and other business service providers
These providers may process information as necessary to provide their services to us.
We may also disclose information:
- When required by law, subpoena, court order, or other legal process
- To protect the rights, safety, security, or property of Peak Music and Dance, our students, families, employees, or others
- In connection with a merger, acquisition, financing, reorganization, sale of assets, or similar business transaction
- For another purpose disclosed to you when the information is collected
- With your direction or consent
We may use and disclose aggregated or de-identified information that does not reasonably identify an individual.
7. Third-Party Services and Links
Our website may contain links to or integrate with services operated by third parties.
For example, registration, enrollment, account management, and payment may occur through a third-party studio-management platform rather than directly on the Peak Music and Dance website.
When you leave our website or provide information directly to another service, that company’s privacy policy and practices apply to the information it collects. Peak Music and Dance is not responsible for the privacy practices of independently operated third-party websites or services.
8. Children’s Privacy
Peak Music and Dance provides music and dance education to children, but our website and online inquiry systems are intended for use by parents, guardians, and adults.
Parents or legal guardians should submit inquiries, enrollment information, and other personal information on behalf of children under 18.
We do not knowingly seek to collect personal information online directly from children under 13 without appropriate parental involvement or consent. If we learn that personal information has been collected online directly from a child under 13 in circumstances requiring parental consent, we will take appropriate steps to delete the information or obtain the required consent.
Parents or guardians who believe a child has submitted personal information directly to us may contact us at crystal@peakmusicanddance.com.
9. Student Photographs and Video
Peak Music and Dance may photograph or record students, classes, rehearsals, performances, and studio activities for educational, promotional, social-media, website, and other studio purposes in accordance with the permissions and media preferences maintained through our enrollment process.
Parents, guardians, and adult students should use the applicable enrollment or studio process to communicate or update their media preferences.
10. Data Security
We use reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, acquisition, destruction, use, modification, or disclosure.
No method of transmitting or storing information electronically is completely secure, and we cannot guarantee absolute security.
We also encourage users to protect their account credentials and passwords and not share them with unauthorized individuals.
11. Data Retention
We retain personal information for as long as reasonably necessary for the purposes for which it was collected, including providing services, maintaining business and enrollment records, communicating with current and prospective customers, satisfying legal or accounting requirements, resolving disputes, and protecting our legitimate business interests.
When information is no longer reasonably necessary, we may delete, anonymize, or securely dispose of it in accordance with our business practices and applicable law.
12. Your Privacy Choices
Depending on how you interact with us, you may have choices concerning your information.
You may:
- Unsubscribe from promotional emails
- Opt out of promotional text messages
- Adjust available cookie preferences through our website
- Change cookie settings through your browser
- Contact us to request that we update or correct information you previously provided
- Contact us with questions about our privacy practices
Certain information may need to be retained for legitimate business, contractual, safety, accounting, or legal purposes.
13. Visitors Outside the United States
Peak Music and Dance is located in New York and primarily serves customers in the United States. Our website and business systems are operated for a United States-based business.
If you access our website from outside the United States, information you provide may be transferred to and processed in the United States or other locations in which our service providers operate.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our services, technology, business practices, or legal requirements.
When we update the policy, we will revise the effective date shown at the top of this page. Material changes may also be communicated through the website or other appropriate means.
15. Contact Us
If you have questions about this Privacy Policy or our privacy practices, please contact:
Peak Music and Dance Studios, Inc.
920 Albany Shaker Road
Latham, New York 12110
United States
Email: crystal@peakmusicanddance.com
Phone: (518) 786-7963